Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Summer Melt, Moms, and an Ill-fated Timeout
In between Zoom calls yesterday with family and watching  The Fab Five 30 for 30, I remembered my first college visit. Specifically, April 5, 1993. I was sitting on the edge of a hotel room bed...
Strategy, Weekly Brief
May 1 Deadline, Fall Planning, and Three Luke Skywalkers

Today is May the 4th. Which is either Star Wars Day or the first business day after May 1, depending on your priorities. While many schools have pushed the traditional enrollment deadline, most...

Strategy, COVID-19, Weekly Brief
Consumers Will Lead Marketers Through Turbulent Times

Each morning the past several weeks have started the same for most of us. We climb out of bed, scroll the news websites, or turn on the TV and see how things have evolved over the few hours of...

Strategy, COVID-19, Media Planning
Yes, your admissions website traffic is slowing down

You're reading your Google Analytics reports correctly. That's a 30-day dip in your website traffic — and it's accelerating. 

Digital, COVID-19
Let's Be Honest

Ah, the internet. Way back in 1994, Bryant Gumbel, Katie Couric, and others pondered what it was and what it may become. Today, Al Gore's seminal invention (or Stanford's or UCLA's or MIT's –...

What does it mean for a brand to be human?

I think I’m too stressed to write this article. I’ve been staring at my computer screen waiting for the words to magically come, and they haven’t. Then there's the fear of saying the wrong thing....

Thought leadership, Strategy, Design, COVID-19
The Paradox of Social Media: Creating Connection and Disconnection

College students and high schoolers have had their lives completely upended since early March, both socially and academically. The disruptions vary from suddenly moving home and shifting to online...

Digital, Media Planning, Social Media
Building Trust

I'll state the obvious. We don't know when on-campus classes will resume, how they'll be delivered, or how much anything will cost. We don't know what residence life will be like, if...

Strategy, COVID-19, Weekly Brief
Here's to the heroes.

Though common long long before COVID-19 began, here's to the heroes has become the rallying cry as brands search for the right tone in which to connect their voices with the global pandemic. No...

Thought leadership, Digital, Creative, Strategy, COVID-19
Leading with Empathy

Our team, like yours, has spent virtually every day since March 10th trying to understand what was happening. Each day came with new information. Each new piece of information came with major...

COVID-19, Weekly Brief
5 Things to Remember While Advertising on Digital During a Crisis

While it remains a harrowing time in the world of higher education and beyond, SimpsonScarborough is thrilled to have Sara Wallace join our ranks as Director, Marketing & Media Strategy. Sara's...

SEO Writing and Higher Ed: Best Practices to Rank Higher and Better Inform Your Audience

Sure, you’ve done the homework. Maybe you’ve even hired a content strategist or SEO specialist. You get your monthly Google Analytics reports. You know this is what you should be doing, but is it...