Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough Speaks: Upcoming Presentations
The SimpsonScarborough team will be speaking at various conferences and events in the United States this summer and fall. Don't miss the chance to see our exciting work presented in person and catch...
Announcements, Events
Why Marketing is Crucial to Student Retention

Higher education marketing is at a turning point. Marketing professionals are involved in major decisions across campus, and this evolution is creating some growing pains for marketing teams trying...

Thought leadership, Guest Post, Future of Higher Ed Marcom
Agency News — Summer 2022

It's been another exciting season of growth at SimpsonScarborough, and we are happy to share the newest hires that have joined us in the last few months. Our colleagues have hit the ground running -...

Announcements
Agency News — May 2022

SimpScar is continuing its exponential growth - we've welcomed five new colleagues so far in May! We're so excited that they have joined our team and already see the positive impact they will have on...

Announcements
Diversity Is Not My Issue and Other Stories We Tell
First presented at the CASE Rethink conference in April, "Diversity Is Not My Issue" and Other Stories We Tell webinar is a critically important resource for creating inclusive communications in...
Announcements, Diversity, Equity, and Inclusion
Parenthood and Project Management
I am a pretty high-energy, positive individual with a mind for organization (as I've been told). I've worked in various fields requiring "start-up" energy — from corporate creative services,...
SimpScar Culture
Branding, Brain Drain and Budgets, Oh My
A new podcast hosted by Jaime Hunt, Miami University's CMO, Confessions of a Higher Ed CMO features conversations between Jaime and higher ed marketing experts to discuss the unique...
Thought leadership
Higher Education's Existential Crisis

Higher ed CMOs face a myriad (and exhausting) set of challenges. Declining budgets, poor martech, leadership transitions, talent exodus amid the great resignation, ongoing crisis management, and...

Thought leadership
Pop Thieves

Ideas are currency. And sometimes you really need to rob a bank.

Thought leadership, Creative, Design
How Silos Hinder Brand Experience in Higher Ed
Back in 2017, I made up what I thought would be a valuable role on college campuses . Someone in charge of brand experience, a role that would connect marketing and communications with the...
Thought leadership, Branding
Agency News — Spring 2022

It's been a rapid season of growth to start the new year with many new faces joining our team. We're so proud to welcome the following individuals to our team and have already begun to see the impact...

Announcements
What's the Real Impact of Including the Lead Marketer in the President's Cabinet?

When we launched our first Higher Ed CMO Study in 2014, just 58% of Lead Marketers reported holding a spot in their President's Cabinet. Growth was stagnant in 2016 and 2019 as that number hovered...

Thought leadership, Higher Ed CMO Study