Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Join Us at AMA Higher Ed 2020

The AMA Symposium for the Marketing of Higher Education has long been known as the preeminent conference for higher ed marketers, and while we're disappointed we won't be seeing everyone in-person...

Elizabeth Scarborough, Events
NSC Enrollment Data Deep Dive

Editor's Note: When the NSC released the first collection of data, we were concerned that the data was not representative enough of institutions across the country to draw meaningful conclusions....

Thought leadership, Research
The Trouble with Personas

At a time when expressions of identity and individuality are prevailing, and there's an acute intolerance of bias, discrimination, and systemic racism, we must ask ourselves — is there still a...

Thought leadership, Diversity, Equity, and Inclusion
Mission in Control

This is a guest post from one of our industry colleagues, Katharine Wehling. We believe her perspective about mission in higher ed is as important now as it's ever been. As she states in her...

Thought leadership, Guest Post
Weekly Brief: The New Proof Points

We know that this week will be the most challenging week for many of you in a long line of really challenging weeks. So for this week's brief, we decided to look toward the future. But if you're...

Weekly Brief
Weekly Brief: Grand Opening, Grand Closing

Is there a reputational risk in actually opening now?

Weekly Brief
Weekly Brief: An Education Should Be Easier to Buy

Historically, the buying experience at most institutions has been — how should we say it — not great. We can blame complexities like the application or admissions process, but I'd argue most of it...

Weekly Brief
Weekly Brief: Pivoting With the Political

ICYMI, it's a presidential election year. Throw that on top of all the social, cultural, and economic instability, and you've got yourself a perfect storm of questions and considerations when it...

Weekly Brief, Media Planning
Bringing Your Brand to TikTok

Editor's Note (Updated 9/14): Oracle has been leaked as the likely 'trusted US tech partner'. 

If you're like me, the age of COVID-19 and the onset of a national quarantine has presented you in...

Social Media
Hot Mics and High Fives: Launching a Brand in the Middle of a Pandemic

"The mic is still hot!"

Client Work, Strategy, Branding
To Boycott or Not to Boycott

To be honest, that's not really the question. The question is really about what are you doing to address the issues that students care deeply about?

Weekly Brief
Keeping Your Brand Relevant

Each year, the brand consultancy Prophet releases its Brand Relevancy Index. By their definition, relevant brands fall into four categories:

Weekly Brief