Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Welcome to the SimpsonScarborough CMOLab

Back in 2014, we partnered with The Chronicle of Higher Education to launch the first study of its kind: a benchmarking study of the higher education Chief Marketing Officer. At that time, the role...

CMOLab
Managing the Intangible: Brand Trust

2023 is the year of brand management. A time to focus on aligning a brand's efforts with strategic priorities to ensure a solid and consistent message is managed across enterprises, channels, and...

Thought leadership, Strategy, Branding
What Gives? SimpsonScarborough's Alumni Philanthropy Study

Like so many, I met some of my closest friends in college. That includes my best friend, Matt (not his real name), who graduated alongside me from Stonehill College in 2007. While many graduates from...

Thought leadership, 2023 Alumni Philanthropy Study
a desk with a laptop, a coffee mug, and a SimpsonScarborough mug.
Building Marketing Momentum

In the 1970s, a seasoned entrepreneur made an interesting acquisition.

Thought leadership, Media Planning
a graphic of a megaphone
Agency News — Spring 2023

We are thrilled to welcome the newest members of the SimpsonScarborough team! It's incredibly rewarding to bring aboard such incredible talent and some of the genuinely best people from the world of...

Announcements
Changes to GA4 Metrics You Need To Know

Many articles, presentations, and how-to guides have heralded the end of Universal Analytics (UA) for months. You may already have some GA4 properties set up, or you have plans to transition soon. 

Thought leadership, Data & Analytics
dark background with money signs floating in bubbles
What Gives? SimpsonScarborough's 2023 Alumni Philanthropy Study Webinar

We are proud to announce the upcoming release of SimpsonScarborough's 2023 Alumni Philanthropy Study!

Events, 2023 Alumni Philanthropy Study
Cover Photo of Mick Sutter
Five Questions with Executive Creative Director Mick Sutter

After a very competitive six-month search, we are excited to announce that Mick Sutter joined SimpsonScarborough as Executive Creative Director in early March.

Announcements
a woman sitting in an orange chair with her laptop on her lap.
Brand Ex Machina: Can AI Help Build Authentic Brands?

In October 2021, I wrote an article about AI copywriting software. After testing several programs, I concluded the bots posed neither a threat nor seemed particularly useful to writers at that point...

Thought leadership, Branding
a graphic of a megaphone
Agency News - Celebrating Black History Month

Black History Month provides us with an opportunity to reflect on the significant contributions that Black people have made to society, and it's important that we recognize the incredible impact that...

Announcements
Harvard University. Photo by Somesh Kesarla Suresh courtesy of Unsplash.
Universities are Big Brands (So Why Don't We Treat Them as Such?)

What qualifies an entity as a big brand? Is it sheer size? Market cap or total revenues? Market share in their particular category? Societal impact? Large fan bases? Use or interaction in our...

Thought leadership
a graphic of a megaphone
Agency News — Winter 2023

The beginning of 2023 brings us another new group of talented individuals joining our agency. We are thrilled to welcome them into the fold! Please join us in congratulating the newest members of the...

Announcements
2023 written in lights. Photo by Moritz Knoringer, courtesy of Unsplash
Higher Ed's 2023 Resolution: Brand Management

Airplane flights are usually a time of reflection for me. Nothing like 4-6 hours tightly packed with a bunch of strangers to clear my head. 

Thought leadership