Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Five Questions with Executive Creative Director Mick Sutter

After a very competitive six-month search, we are excited to announce that Mick Sutter joined SimpsonScarborough as Executive Creative Director in early March.

Brand Ex Machina: Can AI Help Build Authentic Brands?

In October 2021, I wrote an article about AI copywriting software. After testing several programs, I concluded the bots posed neither a threat nor seemed particularly useful to writers at that point...

Thought leadership, Branding
Agency News - Celebrating Black History Month

Black History Month provides us with an opportunity to reflect on the significant contributions that Black people have made to society, and it's important that we recognize the incredible impact that...

Universities are Big Brands (So Why Don't We Treat Them as Such?)

What qualifies an entity as a big brand? Is it sheer size? Market cap or total revenues? Market share in their particular category? Societal impact? Large fan bases? Use or interaction in our...

Thought leadership
Agency News — Winter 2023

The beginning of 2023 brings us another new group of talented individuals joining our agency. We are thrilled to welcome them into the fold! Please join us in congratulating the newest members of the...

Higher Ed's 2023 Resolution: Brand Management

Airplane flights are usually a time of reflection for me. Nothing like 4-6 hours tightly packed with a bunch of strangers to clear my head. 

Thought leadership
Agency News — Fall 2022

We have been busy welcoming an extremely talented slate of individuals who, in a very short time, have already impacted the agency in meaningful ways. Please join us in congratulating the newest...

Breaking Brand

On August 15, Better Call Saul aired its final episode, concluding a seven-year and six-season run as one of television’s most compelling and complex dramas. Over 2.7 million viewers tuned in for the...

Branding, SimpScar Culture
We Need to Talk about Diversity in Higher Ed Marketing

We have a few sayings that have stuck over the past several years as we've evolved our agency, added services and talent, and participated in a lot of self-reflection. Among those frequently repeated...

Thought leadership
Sparkle > Flash

During a recent visit to my neighborhood barber, I overheard a conversation between a new customer and his stylist about his previous profession. Upon learning her customer was a former jewelry...

Thought leadership, National Prospective Student Survey
2022 National Prospective Student Survey Webinar

We are proud to announce the release of SimpsonScarborough's 2022 National Prospective Student Survey!

The 2022 National Prospective Student Survey is a departure from our previous studies of the...

Events, National Prospective Student Survey
Agency News — September 2022

This month, we are celebrating SimpsonScarborough's continued growth with organizational changes that enhance our growing infrastructure and work. Please join us in congratulating our most recent...

What Does it Mean to "Leave" Higher Education?

We held the party in B100, a small room at the end of a hallway that led directly into the admissions office. This room was usually a place to meet faculty members during admitted student days, or...

Thought leadership, Salary & Professional Development Study