Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Is Your Brand Three-Dimensional?

What is your brand? It’s a question we should constantly come back to, whether or not we’re being asked or making strategic and tactical decisions. A university’s brand is more than a positioning...

Thought leadership, Branding
Announcing New Promotions

We're extremely proud to announce the promotion of three of our team members: Kristen Creighton, Chelsea Woodard, and Steven Lovern. At SimpsonScarborough, our core values — authenticity,...

What Data Privacy Changes in iOS 14 Mean for Higher Ed Marketers

In 2020, higher ed marketing and admissions teams diligently leaned into the headwinds of the digital and physical landscape at their feet. Many institutions quickly pivoted to expand their...

Digital, Media Planning
Reflecting on 15 Years

Fifteen years ago, Christopher Simpson and I took the plunge and launched SimpsonScarborough. He was the Simpson and I was the Scarborough. Like Donny and Marie, he was a little bit crisis comms...

Announcements, Elizabeth Scarborough, Thought leadership
Higher Ed Jobs of the Future
Our ongoing series about the Future of Higher Ed MarComms is focused on all of the topics that we believed were important to address in a pre-covid environment, and in a world turned upside down...
Thought leadership, Future of Higher Ed Marcom
The Trust Predicament

How can institutions build and sustain trust with students and influencers in a fragile, virtual environment? 

In this age of impending cookie-less environments, heightened demands for data...
Thought leadership, Media Planning
The Five Questions We Have in the New Year

In the month ahead, SimpsonScarborough will celebrate its 15th year in business, and I'll celebrate my seventh year with the agency. Time sure flies when you're doing great work (and having fun...

Thought leadership
Announcing the Promotion of Meredith Simpson to VP of Research

SimpsonScarborough is exceptionally proud to announce the promotion of Meredith Simpson to Vice President of Research. Meredith was one of SimpsonScarborough's first hires back in 2006 after she...

Public-Private Partnerships, Empathy & AI

Over the past several years, public-private partnerships (P3s) have become increasingly common in higher ed. Like most P3s around the country, their focus is usually related to infrastructure,...

Thought leadership
What's Good From an Otherwise Crappy Year

2020. As soon as you say it, the wave of crappiness is upon you.

It's been a year that has simultaneously felt like its lasted forever while also being a bit of a blur. It's like the wise adage...

Thought leadership, COVID-19
2020: Hope Was Just in Retrograde

Things don't move backward, but sometimes you have to look back to see they've been moving forward the whole time. 

My keyboard stopped working. This would eventually lead to me presenting on...

Thought leadership, COVID-19
The Influencer Network

How to find the balance between influencer partnerships that drive value and the fluidity in brand guidelines that success requires. 

Witty repertoire? Check. Unique, interesting idea that keeps...

Social Media, Branding
Join Us at AMA Higher Ed 2020

The AMA Symposium for the Marketing of Higher Education has long been known as the preeminent conference for higher ed marketers, and while we're disappointed we won't be seeing everyone in-person...

Elizabeth Scarborough, Events