Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

How Silos Hinder Brand Experience in Higher Ed
Back in 2017, I made up what I thought would be a valuable role on college campuses . Someone in charge of brand experience, a role that would connect marketing and communications with the...
Thought leadership, Branding
Agency News — Spring 2022

It's been a rapid season of growth to start the new year with many new faces joining our team. We're so proud to welcome the following individuals to our team and have already begun to see the impact...

What's the Real Impact of Including the Lead Marketer in the President's Cabinet?

When we launched our first Higher Ed CMO Study in 2014, just 58% of Lead Marketers reported holding a spot in their President's Cabinet. Growth was stagnant in 2016 and 2019 as that number hovered...

Thought leadership, Higher Ed CMO Study
Agency News — February 2022

We're proud to share the recent advancements and new additions to our growing team. It's incredibly rewarding to bring aboard such incredible talent and some of the genuinely best people from the...

What If Higher Ed Marketing Budgets Looked More Like the Corporate World?

Editor's Note: Back at AMA in 2019, I spoke with a CMO from a large public institution who shared his frustration for not only how his institution resourced its marketing efforts, but how they...

Thought leadership, Higher Ed CMO Study
The CMO Study is (almost) here

The Higher Ed CMO Study 

We're proud to announce the upcoming publishing of our 2021-22 Higher Ed CMO Study and want to invite you to join us for our webinar where we'll present the findings,...

Higher Ed CMO Study
Agency News — January 2022

We're always proud to share the advancements and new additions to our growing team, but this month we promoted two of our most esteemed colleagues and took some time to sit down with them to learn...

Reflecting On 2021: This Is Me Trying
It's the most wonderful time of the year. Food, families, giving, reflection, and the celebration of the glorious algorithmic geniuses behind Spotify's "Wrapped" telling me how I reflected on the...
Thought leadership
Performance-Driven Brands, Pt. II

Throughout much of the year, our team has been asking the question, "What's the future of higher ed marketing communications?" 

We've shared ideas, perspectives, and research on what's contributing...

Thought leadership, Branding
Why Community Colleges are the Hidden Gems of Higher Education

Honestly, you never know how good you've got it until you're talking with your friends one night and realizing how one big decision can really shape your whole life. This may sound a little corny,...

Content Strategy