Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

individuals meeting around a table, looking at a women putting colorful stick notes on a board. Photo by Jason Goodman, courtesy of Unsplash
A Tale of Two Funnels
It was the best of times; it was the worst of times as universities stare down the 2025 enrollment cliff. In preparation, some institutions are beginning to see the importance of integrating systems...
Thought leadership, Professional Development & Salary Study
a photo of a MacBook keyboard with illuminated letters. photo courtesy of Phillip Katzenberger and Unsplash.
Chatbots in Higher Ed Shouldn’t Replace Your Admissions Team
Chatbots are here and they’re on many of your favorite websites. You’ll see them pop up to assist you with online shopping or research, welcoming you with such openers as: “Hi, I’m a helper bot! Do...
Thought leadership, Guest Post
SimpsonScarborough employees on a tour of Loyola Marymount University
Growing Gains: Announcing New Partners
In early June, SimpsonScarborough came together for our first in-person retreat since 2019. While some of us have worked together before, many of our colleagues met each other for the first time in...
Announcements, SimpScar Culture
2022 Higher Ed MarCom Professional Development & Salary Study
2022 Higher Ed MarCom Professional Development & Salary Study Webinar

We are proud to announce the upcoming publishing of SimpsonScarborough's 2022 Higher Ed MarCom Professional Development & Salary Study. This study was initially designed to provide crucial...

Professional Development & Salary Study
A close up shot of a microphone in front of a crowd. Photo by Kane Reinholdtsen courtesy of Unsplash
SimpsonScarborough Speaks: Upcoming Presentations
The SimpsonScarborough team will be speaking at various conferences and events in the United States this summer and fall. Don't miss the chance to see our exciting work presented in person and catch...
Announcements, Events
a college lecture hall filled with students. Photo by Dom For, courtesy of Unsplashed
Why Marketing is Crucial to Student Retention

Higher education marketing is at a turning point. Marketing professionals are involved in major decisions across campus, and this evolution is creating some growing pains for marketing teams trying...

Thought leadership, Guest Post, Future of Higher Ed Marcom
Agency News — Summer 2022

It's been another exciting season of growth at SimpsonScarborough, and we are happy to share the newest hires that have joined us in the last few months. Our colleagues have hit the ground running -...

Announcements
Agency News — May 2022

SimpScar is continuing its exponential growth - we've welcomed five new colleagues so far in May! We're so excited that they have joined our team and already see the positive impact they will have on...

Announcements
People working at a table
Diversity Is Not My Issue (and Other Stories We Tell)
First presented at the CASE Rethink conference in April 2022, "Diversity Is Not My Issue" and Other Stories We Tell webinar is a critically important resource for creating inclusive communications...
Announcements, Diversity, Equity, and Inclusion
a child using a computer mouse on a table. Photo by Charles Deluvio courtesy of Unsplashed
Parenthood and Project Management
I am a pretty high-energy, positive individual with a mind for organization (as I've been told). I've worked in various fields requiring "start-up" energy — from corporate creative services,...
SimpScar Culture
Confessions of a Higher Ed CMO banner with photo of host, Jaime Hunt.
Branding, Brain Drain and Budgets, Oh My
A new podcast hosted by Jaime Hunt, Miami University's CMO, Confessions of a Higher Ed CMO features conversations between Jaime and higher ed marketing experts to discuss the unique...
Thought leadership
Empty table and chairs. Photo by Matt Hoffman courtesy of Unsplash.
Higher Education's Existential Crisis

Higher ed CMOs face a myriad (and exhausting) set of challenges. Declining budgets, poor martech, leadership transitions, talent exodus amid the great resignation, ongoing crisis management, and...

Thought leadership
Person browsing records. Photo by Florencia Viadana, courtesy of Unsplash
Pop Thieves

Ideas are currency. And sometimes you really need to rob a bank.

Thought leadership, Creative, Design