Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

2022 Higher Ed MarCom Professional Development & Salary Study
2022 Higher Ed MarCom Professional Development & Salary Study Webinar

We are proud to announce the upcoming publishing of SimpsonScarborough's 2022 Higher Ed MarCom Professional Development & Salary Study. This study was initially designed to provide crucial...

Professional Development & Salary Study
A close up shot of a microphone in front of a crowd. Photo by Kane Reinholdtsen courtesy of Unsplash
SimpsonScarborough Speaks: Upcoming Presentations
The SimpsonScarborough team will be speaking at various conferences and events in the United States this summer and fall. Don't miss the chance to see our exciting work presented in person and catch...
Announcements, Events
a college lecture hall filled with students. Photo by Dom For, courtesy of Unsplashed
Why Marketing is Crucial to Student Retention

Higher education marketing is at a turning point. Marketing professionals are involved in major decisions across campus, and this evolution is creating some growing pains for marketing teams trying...

Thought leadership, Guest Post, Future of Higher Ed Marcom
People working at a table
Diversity Is Not My Issue (and Other Stories We Tell)
First presented at the CASE Rethink conference in April 2022, "Diversity Is Not My Issue" and Other Stories We Tell webinar is a critically important resource for creating inclusive communications...
Announcements, Diversity, Equity, and Inclusion
a child using a computer mouse on a table. Photo by Charles Deluvio courtesy of Unsplashed
Parenthood and Project Management
I am a pretty high-energy, positive individual with a mind for organization (as I've been told). I've worked in various fields requiring "start-up" energy — from corporate creative services,...
SimpScar Culture
Confessions of a Higher Ed CMO banner with photo of host, Jaime Hunt.
Branding, Brain Drain and Budgets, Oh My
A new podcast hosted by Jaime Hunt, Miami University's CMO, Confessions of a Higher Ed CMO features conversations between Jaime and higher ed marketing experts to discuss the unique...
Thought leadership
Empty table and chairs. Photo by Matt Hoffman courtesy of Unsplash.
Higher Education's Existential Crisis

Higher ed CMOs face a myriad (and exhausting) set of challenges. Declining budgets, poor martech, leadership transitions, talent exodus amid the great resignation, ongoing crisis management, and...

Thought leadership
Person browsing records. Photo by Florencia Viadana, courtesy of Unsplash
Pop Thieves

Ideas are currency. And sometimes you really need to rob a bank.

Thought leadership, Creative, Design
person looking at their cell phone
How Does Higher Ed Compete In A Cookie-less World?

As humans, we're prone to the curse of inconsistency. For example, take my love/hate relationship with Alexa. When I'm arguing with my husband about how old Oscar Issac is and where he was born? I...

Thought leadership, Digital, Media Planning
Students sitting under trees on a college campus. Photo by Richard Cabusao, courtesy of Unsplash
How Silos Hinder Brand Experience in Higher Ed
Back in 2017, I made up what I thought would be a valuable role on college campuses . Someone in charge of brand experience, a role that would connect marketing and communications with the...
Thought leadership, Branding
Stately building on a college campus
What's the Real Impact of Including the Lead Marketer in the President's Cabinet?

When we launched our first Higher Ed CMO Study in 2014, just 58% of Lead Marketers reported holding a spot in their President's Cabinet. Growth was stagnant in 2016 and 2019 as that number hovered...

Thought leadership, Higher Ed CMO Study
Looking up at tall office buildings
What If Higher Ed Marketing Budgets Looked More Like the Corporate World?

Editor's Note: Back at AMA in 2019, I spoke with a CMO from a large public institution who shared his frustration for not only how his institution resourced its marketing efforts, but how they...

Thought leadership, Higher Ed CMO Study
Person looking down at their phone
What Can Higher Ed Marketers Learn from Wordle?

I learned about Wordle a few weeks ago. And ever since, it’s been added to my daily checklist. Clearly, I’m not alone. A recent NPR article stated more than 2.7 million people play Wordle daily as of...

Thought leadership