Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

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The CMO Study is (almost) here

The Higher Ed CMO Study 

We're proud to announce the upcoming publishing of our 2021-22 Higher Ed CMO Study and want to invite you to join us for our webinar where we'll present the findings,...

Higher Ed CMO Study
Headshot of Creative Director Cole Londeree
On the Other Side of Sludge: Saving Time, Money, and Brand Reputation
In November 2021, Kieran Culkin — riding on the popularity of his role in "Succession"— hosted a memorable episode on Saturday Night Live. Admittedly, I only watch the highlights the next day on...
Thought leadership, Design
Jason Simon, CEO of SimpsonScarborough
Reflecting On 2021: This Is Me Trying
It's the most wonderful time of the year. Food, families, giving, reflection, and the celebration of the glorious algorithmic geniuses behind Spotify's "Wrapped" telling me how I reflected on the...
Thought leadership
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Performance-Driven Brands, Pt. II

Throughout much of the year, our team has been asking the question, "What's the future of higher ed marketing communications?" 

We've shared ideas, perspectives, and research on what's contributing...

Thought leadership, Branding
Headshot of Integrated Media Specialist, Andrea Green
Why Community Colleges are the Hidden Gems of Higher Education

Honestly, you never know how good you've got it until you're talking with your friends one night and realizing how one big decision can really shape your whole life. This may sound a little corny,...

Content Strategy
Headshot of SimpsonScarborough Director of UX, Lex Hade
Have You Checked Your Website's HEART Health Lately?

Editor's Note: One of the fastest-growing divisions at SimpScar is our user experience team, and we recently spoke with our Director of UX, Lex Hade, who provided this overview for the Google HEART...

Thought leadership, Digital
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Performance-Driven Brands (And Why They're the Future of Higher Ed Marcom)
The demographic cliff. COVID-19. Social and racial unrest and a renewed focus on diversity, equity, and inclusion. Challenges to mental health and the rise of the student voice. The elevation of...
Thought leadership, Branding
Emily Barriball
I, Copywriter: Is AI Copywriting a Replacement or a Tool?

Imagine you are a writer, by trade and by passion. You’ve spent years in the word processor trenches, honing your skill and maybe occasionally crying (just a little) over editing feedback.

Content Strategy
Hira Siddiqui Headshot
An Interview with SimpsonScarborough Senior Research Analyst, Hira Siddiqui
Hira Siddiqui is SimpsonScarborough's recently promoted Senior Research Analyst, overseeing everything from survey instrument design to data analysis and insights building. In her new role, she'll
SimpScar Culture
A Brief History of the Higher Education CMO Study

Editor's Note: Our ongoing series about the Future of Higher Ed MarComm is focused on all of the topics that we believed were important pre-pandemic, but in a world permanently transformed by covid,...

Thought leadership, Higher Ed CMO Study, Future of Higher Ed Marcom
Headshot of Jason Simon, CEO of SimpsonScarborough
Gratitude in the Journey
Sometimes our greatest learnings aren't found in our successes or even apparent in the moments we experience them. It's a life lesson that comes with age, wisdom, kindness, heartache, humility,...
Thought leadership
Pictured: Abstract illustration of people with shapes of different sizes and colors.
Announcing Our New Research Study: The State of Higher Education Website & Marketing Technology

We're excited to announce a new research study on theState of Higher Education Website and Marketing Technology in partnership with Pantheon and Siteimprove. This study — the first of its kind — is...

Announcements, Website & Marketing Technology Study
Person taking notes
The Higher Ed CMO Survey FAQ

The Higher Education CMO Survey is officially open for data collection!

Announcements, Higher Ed CMO Study