Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Emily Barriball
I, Copywriter: Is AI Copywriting a Replacement or a Tool?

Imagine you are a writer, by trade and by passion. You’ve spent years in the word processor trenches, honing your skill and maybe occasionally crying (just a little) over editing feedback.

Content Strategy
Illustration of a light bulb
Agency News — October 2021

Another month of adding dynamic new team members and recognizing the incredible people around our agency with well-deserved promotions. Read on for the updates and be sure to reach out to...

Announcements
Hira Siddiqui Headshot
An Interview with SimpsonScarborough Senior Research Analyst, Hira Siddiqui
Hira Siddiqui is SimpsonScarborough's recently promoted Senior Research Analyst, overseeing everything from survey instrument design to data analysis and insights building. In her new role, she'll
SimpScar Culture
A Brief History of the Higher Education CMO Study

Editor's Note: Our ongoing series about the Future of Higher Ed MarComm is focused on all of the topics that we believed were important pre-pandemic, but in a world permanently transformed by covid,...

Thought leadership, Higher Ed CMO Study, Future of Higher Ed Marcom
Headshot of Jason Simon, CEO of SimpsonScarborough
Gratitude in the Journey
Sometimes our greatest learnings aren't found in our successes or even apparent in the moments we experience them. It's a life lesson that comes with age, wisdom, kindness, heartache, humility,...
Thought leadership
Illustration of a megaphone, as if making an announcement
Agency News — August 2021

We've had an embarrassment of riches at our agency between some well-deserved promotions and some incredibly talented new people joining our team. Read on for the updates and be sure to reach out to...

Announcements
Pictured: Abstract illustration of people with shapes of different sizes and colors.
Announcing Our New Research Study: The State of Higher Education Website & Marketing Technology

We're excited to announce a new research study on theState of Higher Education Website and Marketing Technology in partnership with Pantheon and Siteimprove. This study — the first of its kind — is...

Announcements, Website & Marketing Technology Study
Person taking notes
The Higher Ed CMO Survey FAQ

The Higher Education CMO Survey is officially open for data collection!

Announcements, Higher Ed CMO Study
Abstract illustration of people and shapes
The Five Classifications of Higher Ed Web Content Accessibility

Editor's Note: Our ongoing series about the Future of Higher Ed MarComms is focused on all of the topics that we believed were important pre-pandemic, but in a world permanently transformed by covid,...

Digital
Person studying in a library
Competitive Usability Evaluation: Calculating How Your Site Ranks Amongst the Competition

A competitive usability evaluation is a user experience (UX) research method we use to quantify how a site functions relative to its competitors. There are different ways to conduct this type of...

Digital
Illustration of a megaphone to signify an announcement.
Agency News — July 2021

We're thrilled to introduce three new members of the SimpsonScarborough team: Dempsey Ewan, Osmond Curtis, and Scott Smith. Beyond their obvious talent, experience, and passion for higher education,...

Announcements
Photo by @vheath. Courtesy Unsplash.
What's the Future of Campus Recruiting Events?

In-person visit days for admitted students have long been considered the anchor of the spring recruitment event lineup. Many students make their final college choice immediately after attending these...

Elizabeth Scarborough, Thought leadership, Future of Higher Ed Marcom
Illustration of people building with abstract images.
How to Leverage Gamification in Higher Ed Marketing

Editor's Note: Our ongoing series about the Future of Higher Ed MarCommsis focused on all of the topics that we believed were important pre-pandemic, but in a world permanently transformed by covid,...

Media Planning, Future of Higher Ed Marcom