Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Elizabeth Scarborough Johnson

Elizabeth Scarborough Johnson

Recent Posts

Photo by @vheath. Courtesy Unsplash.
What's the Future of Campus Recruiting Events?

In-person visit days for admitted students have long been considered the anchor of the spring recruitment event lineup. Many students make their final college choice immediately after attending these...

Elizabeth Scarborough, Thought leadership, Future of Higher Ed Marcom
Why Market Research is Critical to Assessing Academic Program Demand

Early in my career as a higher ed market researcher, I never would have imagined working with provosts and deans to study the demand for potential new programs. Decision-making related to new...

Elizabeth Scarborough, Thought leadership, Research, Future of Higher Ed Marcom
Elizabeth Johnson headshot
Research Was Made For Times Like These

Last March, the role of the higher education marketer and communicator changed in an instant. Long-term planning went out the door, sacrificed for just keeping up with day-to-day decision-making and...

Elizabeth Scarborough, Thought leadership, Research, Future of Higher Ed Marcom
Headshot of Elizabeth Johnson
Reflecting on 15 Years

Fifteen years ago, Christopher Simpson and I took the plunge and launched SimpsonScarborough. He was the Simpson and I was the Scarborough. Like Donny and Marie, he was a little bit crisis comms and...

Announcements, Elizabeth Scarborough, Thought leadership
Empty lecture hall. Photo by Nathan Dumlao
The Time for Marketing Integration is Now

Editor's Note: Please see our most recent National Student Survey that demonstrates the strong correlation between effective communications and overall perception of the institution, and how that...

Thought leadership, Strategy, Organizational Design
Announcing the New CEO of SimpsonScarborough

Today, on our 13th Founder’s Day, I am extraordinarily proud to announce Jason Simon’s promotion to Chief Executive Officer of SimpsonScarborough. Jason Simon joined SimpsonScarborough six years ago...

Announcements
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We've got big news.

We are unabashedly proud to tell you that, this past summer, SimpsonScarborough acquired Knowble Media, a digital agency that specializes in website and video production for higher education.In...

Announcements
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What Type of Higher Ed Marketer Are You?

Not all higher ed marketers are created equal. Four main types exist today, and each can be identified by reporting structure, KPIs, relationships, and the tactical approaches they employ. While many...

Thought leadership
events (1)
Conference Travel Ahead

It’s conference season again, and we’re gearing up for an exciting fall and early 2019 that will take us to Boston, Orlando, Atlanta, and beyond! This year, I’m particularly excited about the...

Events, Resources, Thought leadership
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What We Did on Our Summer Vacation

When we formed SimpsonScarborough in 2006, it was fair to say that higher education marketing was in its infancy. And it’s no coincidence that as it reaches its adolescence, our agency has grown...

Announcements, Resources
events (1)
Converge 2019: Presented by Converge and SimpsonScarborough
Announcements, Events, Resources
May Strategically Speaking Webinar

Comprehensive market research is required to develop a brand strategy that will endure over time and unify your institution’s marketing effort. There is no substitute for high-quality market data...

Announcements, Events