Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Jack Edgar

Jack Edgar

Recent Posts

Illustration
Is Your Brand Three-Dimensional?

What is your brand? It’s a question we should constantly come back to, whether or not we’re being asked or making strategic and tactical decisions. A university’s brand is more than a positioning...

Thought leadership, Branding
Kombucha Girl on TikTok
Bringing Your Brand to TikTok

Editor's Note (Updated 9/14): Oracle has been leaked as the likely 'trusted US tech partner'. 

If you're like me, the age of COVID-19 and the onset of a national quarantine has presented you in these...

Social Media
SS-CBUS-Lifestyle-Web-1133
AMA 2019: Let’s Try Something New

If you left the 2019 AMA Symposium for the Marketing of Higher Education after the first ten minutes, you might have gone straight home to close up shop at the university marketing and communications...

Thought leadership, AMA Higher Ed
A Year in the Life of Launching a Brand

College Homecoming – that unmistakable combination of crisp fall air, changing leaves, and deep nostalgia for days gone by. But there's also something about being on a college campus that feels like...

Client Work
resources (1)
Articles from 2018 Worth a (re)Read

2018 has been a long and busy year. February alone gave us the Winter Olympics, “Black Panther,” and an Eagles’ Super Bowl title, so we can’t blame you if you’ve forgotten a few of 2018’s...

Resources, Thought leadership