Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Lex Hade

Lex Hade

Recent Posts

From SEO to UX: Reconsidering Subdomains for University Websites

Let’s try an exercise.

Open your favorite browser and search for the name of an academic program followed by your institution’s name. What are the first several results? Often, the first few you’ll...

2023-2024 CMO Study
Headshot of SimpsonScarborough Director of UX, Lex Hade
Have You Checked Your Website's HEART Health Lately?

Editor's Note: One of the fastest-growing divisions at SimpScar is our user experience team, and we recently spoke with our Director of UX, Lex Hade, who provided this overview for the Google HEART...

Thought leadership, Digital
Person studying in a library
Competitive Usability Evaluation: Calculating How Your Site Ranks Amongst the Competition

A competitive usability evaluation is a user experience (UX) research method we use to quantify how a site functions relative to its competitors. There are different ways to conduct this type of...

Digital