Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

Telling the Outcomes Story

Information about career outcomes has quickly become one of the most important factors for prospective students and their families in the college search and decision process. These audiences are...

Resources, Thought leadership
Reminder: CMO Study Underway

SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study. Results of the 2016...

Events, Resources
CMO Study Underway: How Has Higher Ed Marketing Changed?

SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study to track our industry’s...

Announcements, Resources
Benchmarking Your Brand Strength

Everyone knows they need to be doing it but many don’t know how. Typically, brand strength is measured through periodic research with your target audiences, which could include prospective students,...

Resources, Thought leadership
The Brand Launch: Don’t Let It Sneak Up on You

When you were reading our newsletter last month, you may have been surprised to read that in our 2014 study with The Chronicle of Higher Education, almost a third of higher ed marketers said their...

Resources, Thought leadership
Higher Ed Marketing: Where Are We Now?

In 2014, half of higher education's chief marketing officers reported to the president or chancellor, 30% said their institutions had not yet defined their institutional brand strategies, and 84%...

Announcements, Resources, Thought leadership
2016 AMA Call for Papers
Events, Resources
Congratulations to the 2016 SimpsonScarborough Scholars

SimpsonScarborough is pleased to announce the selection of four CASE SimpsonScarborough Scholars for 2016. Launched in honor of our late founding partner Christopher Simpson, the program supports the...

Announcements, Resources
We Work Hard for Your Response Rates

At SimpsonScarborough, we have two or three online surveys in the field at any given time with a variety of constituents—prospective students, the general public, guidance counselors, alumni, and...

Resources, Thought leadership
Two Steps to Better Higher Ed Advertising

Higher ed advertising is hard. Start with the sheer volume of messages—apply, visit, attend, sign up, learn more (just to name a few). Add to that a wide range of audiences—prospects, parents, higher...

Resources, Thought leadership
We’re Celebrating: SimpsonScarborough Turns 10!

SimpsonScarborough is 10 years old! As I reflect back on the past decade, I’m struck by how much has changed. We moved from Pennsylvania Avenue in DC to King Street in Old Town Alexandria. We have...

Announcements, Resources
The Reboot

It’s award season. The time for red carpets, black ties, and fancy gowns; hosts hungry to embarrass or offend; and snubs (either by systemic issues of equality or a critical eye). And I’m a movie fan.

Thought leadership
Welcoming Kristen Creighton

A little more than a year ago, we announced the formation of SimpsonScarborough’s creative division, ensuring that we could help our clients translate research findings into meaningful strategies and...

Announcements, Resources