Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough

SimpsonScarborough

Recent Posts

The Reboot

It’s award season. The time for red carpets, black ties, and fancy gowns; hosts hungry to embarrass or offend; and snubs (either by systemic issues of equality or a critical eye). And I’m a movie fan.

Thought leadership
Welcoming Kristen Creighton

A little more than a year ago, we announced the formation of SimpsonScarborough’s creative division, ensuring that we could help our clients translate research findings into meaningful strategies and...

Announcements, Resources
5 Things You Need to Know About Marketing Dashboards

As part of the AMA Symposium 2015, we took a poll of higher ed marketers regarding higher ed marketing and communication trends. One question we asked participants: Does your institution have a...

Thought leadership
CASE Annual Conference on Marketing and Branding

The Council for Advancement and Support of Education (CASE) has announced its 2016 programming. We’re excited to be a part of this year’s Annual Conference on Marketing and Branding. Taking place...

Events
How to Make the Most of Your Institution’s Location

At SimpsonScarborough, we’re used to helping our higher ed clients highlight their comparative strengths, but what if a school’s point of pride is the city it calls home?

Resources, Thought leadership
How to Address the Growing Concern of Campus Safety

In light of recent events around the country and the world, the topic of student and community safety at colleges and universities is becoming even more pressing. In particular, study abroad safety...

Resources, Thought leadership
Stony Brook University Announces Capital Campaign

When we launched our creative division nearly a year ago, we did so with the earnest belief that our work could have a profound impact for our clients. We knew that we could translate research...

Announcements, Thought leadership
What If We’re Doing It All Wrong?

College campuses have long been a force of social change. Empowered, passionate, and smart students care about the issues they will inherit in the future, are able to easily mobilize, and can make...

Thought leadership
Articles from 2015 Worth a (re)Read

2015 has nearly come and gone, which means it is time for my recap of this year’s top higher ed articles. These articles are all bookmark-worthy (have you tried the nifty app, Pocket?) to keep handy...

Resources, Thought leadership
House of Brands vs. Branded House

For as long as I can remember, I’ve used a series of three slides in conference presentations and campus meetings with clients. They describe the difference between a “house of brands” and a “branded...

Thought leadership
My Selects for #AMAhighered 2015

With little more than a month until the start of 2015 AMA Symposium for the Marketing of Higher Education, it is time to decide how to best divide and conquer the packed agenda amongst your team and...

Events, Resources, Thought leadership
Making Surveys Mobile-Friendly, Part 3

In parts one and two of our series, we talked about the rise of the unintended mobile participant and how your key audiences are using mobile devices to participate in online surveys. In part three...

Resources, Thought leadership
Building Your Research Brand

Marketing and branding has taken its place among the key strategic functions and objectives at research universities around the world. And while we’re in the midst of the annual release of rankings...

Resources, Thought leadership