The Council for Advancement and Support of Education (CASE) has announced its 2016 programming. We’re excited to be a part of this year’s Annual Conference on Marketing and Branding. Taking place June 6-8 in Washington, D.C., the conference is designed for mid- and senior-level higher ed marketing professionals.
SimpsonScarborough Vice President Jason Simon leads the conference planning, and the faculty includes marketing leaders from colleges and universities of various sizes and shapes. Different than typical conferences, this 3-day event is a mix of presentations and workshops with plenty of opportunities for small group discussions and networking, given that attendance typically ranges between 125-200. Sessions will explore brand strategy and identity; market research and measurement; social media and digital marketing; content strategy and storytelling; enrollment marketing strategies; support for fundraising and advancement; and organizational structure and process. Join the conversation with hashtag #CASEACMB.
If you missed last year’s conference, check out the great round-up full of evergreen content, including samples, articles and podcasts on the conference’s hot topics. CASE is a fantastic resource for marcom and advancement professionals, with various resources available to both members and non-members:
- CASE offers more than 100 professional development opportunities each year across the world. Learn more about upcoming conferences here.
- CURRENTS, the CASE monthly magazine, is available online, with several articles available to all readers. Interested in telling your institution’s story or case study? Consider becoming a CASE author and submitting a proposal.
- There are currently nearly 30 books under Communications and Marketing in the CASE store, with books on branding, assessment and benchmarking, social media, media relations, and other pertinent topics.
