A little more than a year ago, we announced the formation of SimpsonScarborough’s creative division, ensuring that we could help our clients translate research findings into meaningful strategies and creative expressions. Since then, we’ve been turning this vision into reality through partnerships with institutions such as Stony Brook University, the California State University System, and North Carolina State University, planning their brand campaigns, supporting their capital campaigns, and assisting them with other targeted efforts that seamlessly integrate research and creative.
As a jump start to 2016, we’re excited to welcome Kristen Creighton to the SimpsonScarborough team. With 20 years of higher education experience, Kristen brings a wealth of insight and experience to our team. As an Associate Vice President, Kristen will lead client engagements on projects that span from research to creative strategy.
Kristen first started working in higher education when she joined CASE as the Executive Editor of Currents magazine. Prior to joining SimpsonScarborough, she was the Vice President for Research & Brand Strategy at Mind Over Media and the Creative Director at Carnegie Communications, where she worked alongside Elizabeth Johnson, Dana Edwards, and Jeff Papa.
A word to the wise: Do not … we repeat, DO NOT challenge her to Rapper’s Delight in a karaoke battle. She will beat you.
Welcome to the team, Kristen.
