Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

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Recent Posts

Genesis of a Brand Platform: Wheelock College “Tough Enough”

Inside Higher Ed recently featured Wheelock College’s bold new “Tough Enough” marketing campaign in its article “Boston institutions try to grab attention with provocative marketing efforts.”

Thought leadership
Marketing Investments Benchmarking Study

I’m thrilled to announce that SimpsonScarborough and the Chronicle of Higher Education have partnered to conduct an important study of higher ed marketing investments. In our work around the country,...

Announcements
New Program Development Should Start with Analysis of Recent Trends

In recent years, SimpsonScarborough has conducted numerous studies designed to measure the demand for potential new programs, and the strong performance of master’s degree programs in analytics at...

Thought leadership
Cost and Financial Aid Increasingly Important in College Choice

The 2013 CIRP Freshman Survey, out this week, shows the increasing importance of cost and financial aid in students’ college choice. The survey, administered annually by UCLA’s Higher Education...

Thought leadership
Q&A with New SimpsonScarborough Vice President Jason Simon

SimpsonScarborough announced in January that Jason Simon will join our team this month as vice president and partner. Named AMA Higher Ed Marketer of the year in 2013, Jason is well-known in the...

Announcements, Thought leadership
Overwhelming Response to Our Announcement About Jason Simon

On Friday, SimpsonScarborough announced that Jason Simon will be joining the firm as a partner in February. The response we received from friends and colleagues around the country was quite...

Announcements
Marketing Research Industry Trends Report Publishing Soon

The new edition of GreenBook Industry Trends Report (GRIT) will be released January 27, and GreenBook has been offering some interesting “sneak peeks” at what’s coming. Recent blog posts identified...

Announcements