The new edition of GreenBook Industry Trends Report (GRIT) will be released January 27, and GreenBook has been offering some interesting “sneak peeks” at what’s coming. Recent blog posts identified the 10 most innovative companies in market research, the top five emerging research methods, and how the industry really feels about change. For the study of research professionals’ emotional response to change, GreenBook used the product MindSight developed by Forbes Consulting to explore unconscious emotional reactions, and the blog post provides a good overview of this model. The good news: 80% of respondents felt optimistic about industry changes. Keep an eye on the GreenBook website for the full GRIT report later this month. You can also download full versions of previous GRIT reports here.
Agency News — Summer 2023
We are thrilled to announce the newest members of the SimpsonScarborough team and recognize recent promotions within the agency! Join us in...
