Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

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7 Steps To Optimizing Your Alumni Magazine Reader Engagement

A high-level college administrator once said to me that the institution’s most important publication was not the alumni magazine but the president’s annual report. From their point of view, the print...

Thought leadership, Guest Post
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We've got big news.

We are unabashedly proud to tell you that, this past summer, SimpsonScarborough acquired Knowble Media, a digital agency that specializes in website and video production for higher education.In...

Announcements
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What Type of Higher Ed Marketer Are You?

Not all higher ed marketers are created equal. Four main types exist today, and each can be identified by reporting structure, KPIs, relationships, and the tactical approaches they employ. While many...

Thought leadership
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How Social Listening Can Benefit Your Content Marketing

Here at SimpsonScarborough, we are increasingly adding social media audits and social listening trends analyses to our work with colleges and universities to help them develop and amplify more...

Resources, Thought leadership
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Reaching Gen Z, Part 1: Paid Media Strategy

Gen Z is the most recent generation headed to college, and just to keep you on your toes, they bring their own particular set of values, beliefs, and preferences to the college-search...

Resources, Thought leadership
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Finding the “What Else” that Really Drives Your Brand

When we kick off any new branding initiative, our SimpsonScarborough team always starts by spending several days on a campus, meeting with faculty, staff, administrators and students and asking them...

Resources, Thought leadership
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Filling the Funnel: A Case for Less

We're facing a cliff of sorts. By the year 2025, the number of college-age students is expected to plummet like lemmings into a cold, barren sea. Many schools are already preparing by conducting...

Resources, Thought leadership
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Congratulations to the 2019 CASE SimpsonScarborough Scholars!

SimpsonScarborough is pleased to announce the selection of the 2019 CASE SimpsonScarborough Scholars. Launched in honor of our late founding partner Christopher Simpson, the program supports the...

Announcements, Resources
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Experience Management: The Future of Higher Ed Brand Research

After months of anticipation, the countdown to the 2019 Qualtrics X4 Summit finally arrived. My colleague Leslie Baldino and I (and more than 10,000 other conference attendees) made our way to Salt...

Resources, Thought leadership
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Converge 2019 Recap: Content Creation, Enabling Genius, Managing Crisis

Last week in Atlanta, SimpsonScarborough had the amazing opportunity to partner with Converge to put on Converge 2019: The Digital Marketing Conference for Higher Education. The conference featured...

Resources, Thought leadership
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Understanding Millennial Alumni = Greater Giving … Go Figure!

Higher ed institutions around the country are struggling to connect with millennial alumni. One of the most philanthropic generations ever, they're quick to support a variety of causes, but also less...

Resources, Thought leadership
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Branding in an Age of Cynicism

I was recently talking with a friend whose 17-year-old son is in the depths of his college-selection process. She related to me her family’s impressions of several campus visits, saying that one...

Resources, Thought leadership
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Illuminating Tech.

On January 14th, TV, radio and digital channels across the Midwest started rolling out our latest creative multimedia campaign for Indiana Tech.

We are beyond excited to see this work takeoff into...

Announcements, Resources, Thought leadership