Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

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Evolving Your Brand: Four Reasons Your Institution Needs a Brand Refresh
For many marketers, a brand initiative is an enticing idea. It’s also a time-consuming and costly process, so you need to make sure your institution is ready before you dive in. Just because you...
Resources, Thought leadership
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Discovering a Brand’s Core
Developing a brand in higher education is an exciting, albeit complex, process. One of the most common challenges higher ed marketers face when embarking on a brand effort is that the brand doesn’t...
Resources, Thought leadership
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Enrollment Open: The Institute for Higher Education Marketing
Help distinguish yourself as a higher education marketing leader by participating in the Institute for Higher Education Marketing (IHEM). The 3.5 day program will be held in Austin, TX, February...
Announcements, Events, Resources
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The Marketing Organization of the Future

I’m fascinated by the continued evolution of the marketing department within higher ed. While the current reach of marketing is significant at many universities and great strides have been made,...

Resources, Thought leadership
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Articles from 2018 Worth a (re)Read

2018 has been a long and busy year. February alone gave us the Winter Olympics, “Black Panther,” and an Eagles’ Super Bowl title, so we can’t blame you if you’ve forgotten a few of 2018’s...

Resources, Thought leadership
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Speaking Up: Higher Ed’s New Political Reality

Playing it safe — the way colleges and universities have traditionally approached politically charged issues — doesn’t work the way it used to. Our new political reality is not kind to those who sit...

Resources, Thought leadership
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The Great Folly of Numbers and Technology in Higher Education Marketing

What I Came Away Thinking After AMA

Events, Resources, Thought leadership
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Storytelling: Art, Science, & Strategy

Earlier this week, CEO Elizabeth Johnson spoke at The Art & Science of Storytelling in Higher Education Conference hosted by Academic Impressions. In light of her presentation, we wanted to resurface...

Events, Resources, Thought leadership
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Conference Travel Ahead

It’s conference season again, and we’re gearing up for an exciting fall and early 2019 that will take us to Boston, Orlando, Atlanta, and beyond! This year, I’m particularly excited about the...

Events, Resources, Thought leadership
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Top 5 Session Picks for AMA Higher Ed 2018

With less than a month to go until the start of AMA Higher Ed, it’s officially time to download the conference app and pencil out your schedule for what is sure to be an action-packed few days. After...

Events, Resources, Thought leadership
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Higher Ed’s Generational Identity Crisis

We’re in the midst of a generational transition in higher ed, but many schools look like they’re still just talking to Millennials. Which made us think: How often do you need to reexamine who your...

Resources, Thought leadership
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Call for Nominations: 2019 SimpsonScarborough Scholars

The Council for Advancement and Support of Education (CASE) is currently accepting nominations for the 2019 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding...

Announcements, Resources
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What We Did on Our Summer Vacation

When we formed SimpsonScarborough in 2006, it was fair to say that higher education marketing was in its infancy. And it’s no coincidence that as it reaches its adolescence, our agency has grown...

Announcements, Resources