Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

We’re Celebrating: SimpsonScarborough Turns 10!

SimpsonScarborough is 10 years old! As I reflect back on the past decade, I’m struck by how much has changed. We moved from Pennsylvania Avenue in DC to King Street in Old Town Alexandria. We have...

Announcements, Resources
The Reboot

It’s award season. The time for red carpets, black ties, and fancy gowns; hosts hungry to embarrass or offend; and snubs (either by systemic issues of equality or a critical eye). And I’m a movie fan.

Thought leadership
Welcoming Kristen Creighton

A little more than a year ago, we announced the formation of SimpsonScarborough’s creative division, ensuring that we could help our clients translate research findings into meaningful strategies and...

Announcements, Resources
Career Services and Marketing: The New Peanut Butter and Jelly?

I recently conducted a market research project for a company that is looking to extend its existing product to provide better solutions for career services offices and help universities tell better...

Resources, Thought leadership
5 Things You Need to Know About Marketing Dashboards

As part of the AMA Symposium 2015, we took a poll of higher ed marketers regarding higher ed marketing and communication trends. One question we asked participants: Does your institution have a...

Thought leadership
CASE Annual Conference on Marketing and Branding

The Council for Advancement and Support of Education (CASE) has announced its 2016 programming. We’re excited to be a part of this year’s Annual Conference on Marketing and Branding. Taking place...

Events
How to Make the Most of Your Institution’s Location

At SimpsonScarborough, we’re used to helping our higher ed clients highlight their comparative strengths, but what if a school’s point of pride is the city it calls home?

Resources, Thought leadership
How to Address the Growing Concern of Campus Safety

In light of recent events around the country and the world, the topic of student and community safety at colleges and universities is becoming even more pressing. In particular, study abroad safety...

Resources, Thought leadership
Stony Brook University Announces Capital Campaign

When we launched our creative division nearly a year ago, we did so with the earnest belief that our work could have a profound impact for our clients. We knew that we could translate research...

Announcements, Thought leadership
Survey Results: AMA Symposium 2015 - Changes and Growth in Higher Ed

In preparation for this year’s AMA conference, the market researchers in us wanted to gather data to better understand the changes and growth in higher education marketing and communications. Through...

Thought leadership
What If We’re Doing It All Wrong?

College campuses have long been a force of social change. Empowered, passionate, and smart students care about the issues they will inherit in the future, are able to easily mobilize, and can make...

Thought leadership
Articles from 2015 Worth a (re)Read

2015 has nearly come and gone, which means it is time for my recap of this year’s top higher ed articles. These articles are all bookmark-worthy (have you tried the nifty app, Pocket?) to keep handy...

Resources, Thought leadership
AMA Higher Ed 2015 Recap: There May Not Be A Silver Bullet, But Here Is A Golden Rule!

This week, I returned to the office from AMA’s 2015 Symposium for the Marketing of Higher Education with a belly full of Chicago cuisine, a brain overflowing with insights, and an amplified...

Events, Resources, Thought leadership