Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Five Ways to Engage Students in Higher Education Marketing

My internship at SimpsonScarborough has given me unique insights into how schools view themselves and their futures through crafting accurate and decisive messaging. Through my work delivering both...

Thought leadership
House of Brands vs. Branded House

For as long as I can remember, I’ve used a series of three slides in conference presentations and campus meetings with clients. They describe the difference between a “house of brands” and a “branded...

Thought leadership
Moving Past Buzzwords: How to More Effectively Differentiate Your Institution

In Matt Sutherland’s blog post, “The Higher Ed Swear Jar,” Sutherland discusses the propensity of higher ed marketers to use buzzwords, words that are repeated so frequently among various...

Thought leadership
My Selects for #AMAhighered 2015

With little more than a month until the start of 2015 AMA Symposium for the Marketing of Higher Education, it is time to decide how to best divide and conquer the packed agenda amongst your team and...

Events, Resources, Thought leadership
Making Surveys Mobile-Friendly, Part 3

In parts one and two of our series, we talked about the rise of the unintended mobile participant and how your key audiences are using mobile devices to participate in online surveys. In part three...

Resources, Thought leadership
Building Your Research Brand

Marketing and branding has taken its place among the key strategic functions and objectives at research universities around the world. And while we’re in the midst of the annual release of rankings...

Resources, Thought leadership
CASE Accepting Nominations for SimpsonScarborough Scholars Program

CASE is currently accepting nominations for the 2016 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who passed away earlier...

Announcements, Resources
November Strategically Speaking Webinar

Now more than ever, higher education marketers need to be able to measure and track brand strength over time and report on marketing effectiveness. What should be measured? What metrics accurately...

Announcements, Resources
Making Surveys Mobile-Friendly, Part 2

In part one of our series, we talked about unintentional mobile participants in online surveys and shared how SimpsonScarborough is thinking about the rise of mobile usage in survey participation....

Resources, Thought leadership
The Power of a Brand Name

In branding, names are…well, not everything. But a lot. I should know. I just got married this summer and changed my name from Elizabeth Scarborough to Elizabeth Johnson (Scarborough is now my middle...

Resources, Thought leadership
How Higher Education Can Adapt to The Digital Age

Amidst our growing appetite for storytelling, I’d argue that higher education and the arts are the two industries best positioned to embrace the trend. However, a potential weakness is the growing...

Resources, Thought leadership
Jeff Papa Retiring in October

On October 1, 2015, Jeff Papa will retire from SimpsonScarborough. Jeff started his career in admissions and worked at University of Maryland, Colby-Sawyer College, and Randolph Macon College. He...

Announcements, Resources
Making Surveys Mobile Friendly, Part 1

At a SimpsonScarborough retreat two years ago, we started a serious conversation about the impact of mobile device usage on our online survey research that we have continued to revisit and debate. At...

Resources, Thought leadership