Now more than ever, higher education marketers need to be able to measure and track brand strength over time and report on marketing effectiveness. What should be measured? What metrics accurately capture the outcomes of the marketing effort? How do you account for the impact on recruiting and fundraising?
These are important and tricky questions that need to be answered in order to help you create a systematic process for measuring marketing outcomes. In this session, we will discuss metrics that should be used to measure your brand strength over time. We will also describe metrics that should be used to monitor the marketing effort in order to support future decision-making and help leadership understand marketing’s impact.
Effectively Measuring Marketing ROI
Led by: Elizabeth Johnson and Renee Daly
Date: Thursday, November 12, 1:00-2:30pm ET
Registration fee: $295
Register today and learn more about the Strategically Speaking webinar series.
