Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Influencing Reputation: Do Your Efforts Reach and Engage Academic Peers?

Is it possible for a college or university to positively shape its image and reputation among academic peers? The majority of respondents to a nationwide survey of presidents, provosts, and...

Resources, Thought leadership
September Strategically Speaking Webinar

You’ve done your research, developed a positioning strategy and brought your campus along for the ride. But bringing it to life and expressing it creatively is where the rubber meets the road in a...

Announcements, Resources
The Power of the Net Promoter Score

Many of the image and branding studies we conduct for clients include the calculation of a Net Promoter Score, or NPS. The NPS is commonly used by a wide variety of companies because it’s such a...

Resources, Thought leadership
Introducing Our New Brand Identity and Website

We're thrilled to unveil our refreshed brand identity and redesigned website. The updates show the evolution of our company since its founding in 2006 and pave the way for how we're moving forward....

Announcements, Resources
Stanford Program Creates Meaningful Connections with Alumni

At SimpsonScarborough, we are often hired to conduct alumni engagement studies. These are projects designed to help a college or university understand how to get their alumni to reconnect with the...

Thought leadership
Living Your Higher Ed Brand

For way too long, saying “marketing” on a college campus could get you in hot water (unless, of course, you were a marketing professor or student). Saying “brand” led to strange looks and skeptical...

Events, Thought leadership
Higher Ed Marketing: The Case Against Outdoor Advertising

I have a confession: higher education outdoor advertising, specifically, higher ed airport ads, make me cringe. Every time I’m in an airport, higher education institutions—from online to traditional...

Thought leadership
Forbes: Why Higher Education Institutions Need CMOs

Kim Whitler’s article in Forbes, posted earlier this week, describes the important role CMOs play in the higher education administration. She references a recent study conducted by SimpsonScarborough...

Announcements, Thought leadership
July Strategically Speaking Webinar

A seminal point in any branding process is developing the positioning strategy. What does a good positioning statement look like? How do you negotiate what it includes and excludes? What role should...

Announcements
How to Conduct Research That Actually Helps

Most marketing professionals know what it’s like to conduct market research and then struggle to understand the data, figure out what it all means, and use it to make better decisions—to turn...

Thought leadership
The Power of Michigan College Alliance's Collective Marketing Campaign

In 2013, the Michigan Colleges Alliance (MCA) embarked on a project designed to explore the collective brand of the 15 independent colleges and universities in Michigan that are members of the MCA....

Elizabeth Scarborough, Thought leadership
Higher Ed & LinkedIn

LinkedIn has expanded its efforts to help universities keep in touch with their students and alumni with a new feature enabling students and grads to add college affiliation to their profiles with...

Thought leadership
The New White Space For Marketers: Higher Education

Read Elizabeth Scarborough’s take on the marketing shift that is occurring within higher education. Elizabeth discusses how these changes impact the role of CMOs and marketers in the industry in the ...

Thought leadership