We're thrilled to unveil our refreshed brand identity and redesigned website. The updates show the evolution of our company since its founding in 2006 and pave the way for how we're moving forward. We wanted the brand to reflect our expanded capabilities and give us space to celebrate the fun, vibrant relationships we have with each of you.
You’ll notice new and refreshed identity elements like our logo and brighter colors, which were designed for use across digital and mobile. The continued use of the circles in our new logo is a nod to our research foundation and company roots; they are meant to convey measurement.
Over the last year we've begun to offer creative services, allowing us to extend our partnerships beyond the foundational market research work that we love. It's this data that fuels better insights and creative that help our clients stand out in a crowded higher education marketplace and, ultimately, build brand strategies that endure.
We're excited that our new website and brand identity showcase our capabilities and our continued commitment to the industry. We’ve built our careers in higher ed, and we’ve been in higher ed marketing from the beginning. We’ve seen the field mature, and we’ve grown and learned alongside our clients. And there’s nothing we love more than sharing what we’ve learned along the way.
With the introduction of our new website, we’ve created a comprehensive resource section featuring content designed to serve as a source of inspiration, conversation starter, and reference whether you're new to higher ed or have been around as long as we have. Explore the resources page for more on what's happening in the field, upcoming conferences, any announcements that come along, and helpful reference documents including sample RFPs, organizational charts, and brand guidelines that can give you a head start.
Along with our redesigned website, our monthly newsletter will also get a makeover – expect to see its new look in early July. Not signed up yet? Subscribe below.
Thank you to our entire community and clients for your continued support. Explore the site – and tell us what you think! Contact Kristen Ingels, Senior Brand Strategist, to share your thoughts or any questions.
