Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

May Strategically Speaking Webinar

Comprehensive market research is required to develop a brand strategy that will endure over time and unify your institution’s marketing effort. There is no substitute for high-quality market data...

Announcements, Events
Here Comes Generation Z

FOver the past few weeks, the marketing and advertising industry seems to have turned their full attention to the next wave of consumers, Generation Z. Gen Z, those born in 1995 or later, are already...

Thought leadership
Is There Time for Your University Brand?

At SimpsonScarborough we regularly help colleges and universities uncover valuable perspective and insight on their brands. Not only are our clients trying to tighten their stories, address key...

Thought leadership
Strategically Speaking Webinar Series Kicks-off March 12

Who are we? What do we stand for? How can we communicate our differentiators in a clear and compelling way? These are the types of questions that often lead an institution to embark on an...

Announcements, Events
Strategically Speaking Webinars: Registration Now Open

SimpsonScarborough is conducting a series of webinars throughout 2015 that you won’t want to miss! Learn the complete process of developing (or maintaining) a strong and enduring brand from initial...

Events
Introducing the 2015 SimpsonScarborough Scholars

SimpsonScarborough is pleased to announce the selection of four CASE SimpsonScarborough Scholars for 2015. Launched in 2009 in honor of our late founding partner Christopher Simpson, the program...

Announcements
Turn Your Data Into Insights

In 2014, big data went from a buzzword to mainstream acceptance. We’ve watched it grow from a tool used by a small group of early adopters into a decision-driver for corporations of all industries,...

Thought leadership
Strategically Speaking 2015 Webinar Series

SimpsonScarborough offers a series of five webinars designed to empower higher ed marketers to build and strengthen brand and marketing initiatives. You can sign up to attend just one webinar or all...

Events
Promoting the Liberal Arts

Higher ed marketers often ask me, “How can we do a better job of selling the liberal arts?” My go-to response has two parts. First, focus on marketing YOUR institution. Every institution—whether a...

Thought leadership
Higher Ed Marketing Trend Watch

As we head into 2015, I’d be remiss if I didn’t recount some of what was a terrific 2014 for me. After leading marketing efforts for the University of California System, I joined SimpsonScarborough...

Thought leadership
CMO Study Results: Higher Ed Marketing Comes of Age

SimpsonScarborough partnered with The Chronicle of Higher Education for a comprehensive study of marketing investments in higher education. The survey covered a range of areas, from budgeting and...

Thought leadership
In Case You Missed It – Reading From 2014 Worth a (re)Read

We are sharing a few of our favorite articles that inspired discussion and reflection and continue to be top of mind even as we bring the year to a close.

Thought leadership
#AMAHigherEd 2014 Recap

A record 1,100 higher ed marketers took Austin by storm for the 25th annual AMA Symposium for the Marketing of Higher Education. It was an honor to serve as a co-chair on this year’s planning...

Events, Thought leadership