Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

SimpsonScarborough Adds Creative Division

Since our founding in 2006, we have worked very hard to build a reputation for being truly committed to our clients’ success. We’ve worked on branding research projects for more than 150 colleges and...

Announcements
Kristen Ingels Joins SimpsonScarborough as Senior Brand Strategist

As a key part of building our new division, we’re excited to announce that Kristen Ingels has joined us as Senior Brand Strategist. Kristen will focus on leading client branding engagements,...

Announcements
Press Release: SimpsonScarborough Adds Creative Division for Higher Education Clients

College and University partners to receive integrated counsel from research through creative

Announcements
Stony Brook University Is SimpsonScarborough’s First Creative Client

Despite being a member of the prestigious AAU (American Association of Universities), managing a national laboratory, and having some of the nation’s finest researchers and students, Stony Brook...

Announcements
Visit SimpsonScarborough at AMA Symposium for Marketing of Higher Ed

The American Marketing Association (AMA) Symposium for the Marketing of Higher Education has grown to the largest industry event for marketers working for colleges and universities, and this year’s...

Events
CASE accepting nominations for 2015 SimpsonScarborough Scholars program

CASE is currently accepting nominations for the 2015 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who passed away that year...

Announcements
Suffolk University applies the brakes to bold new marketing campaign

Last Friday, Inside Higher Ed reported on a “Provocative Ad Campaign on Pause.” This is an absolutely fascinating case study in the marketing of higher education, and the writer did a great job of...

Thought leadership
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How Much Are Colleges and Universities Spending on Marketing?

The Chronicle of Higher Education and SimpsonScarborough recently partnered to conduct a study of higher education marketers. We asked how much you are spending, what your teams look like, and what...

Thought leadership
University of Michigan to Host World 100 Conference Next Month

The World 100 Reputation Network 2014 International Higher Education Conference comes to the University of Michigan October 7- 8, 2014. This year’s conference, Transformation: Where World-Class...

Events
SimpsonScarborough Snippets

Nearly 1 in 3 international undergraduate students comes to the U.S. to study business, management or marketing, according to a new report from the Brookings Institution. The Chronicle provides a...

Thought leadership
Powerful New Wheelock Video Illustrates What It Means to Be Tough Enough

Last month’s newsletter provided a look at the development of Wheelock College’s Tough Enough brand platform. And now Wheelock serves as a case study for brand authenticity and what can happen when a...

Thought leadership
A 'Flattened' Higher Ed: Key Takeaways from CASE Europe

Tom Friedman's "The World is Flat" feels a little passe at this point, huh? Written in a pre-Facebook and Twitter world, we're living in an even more connected and competitive global landscape than...

Events, Thought leadership
Avoiding the Consequences of Poorly Designed Surveys

Darrin Helsel’s article the Consequences of Poorly Designed Surveys serves as an excellent primer for marketers planning to implement survey research. Poorly designed surveys can result in unreliable...

Thought leadership