Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

Genesis of a Brand Platform: Wheelock College “Tough Enough”

Inside Higher Ed recently featured Wheelock College’s bold new “Tough Enough” marketing campaign in its article “Boston institutions try to grab attention with provocative marketing efforts.”

Thought leadership
CMO Study Underway

Last month, we announced that SimpsonScarborough has partnered with the Chronicle of Higher Education for a comprehensive study of marketing investments in higher education. How much are your peer...

Announcements
Data analytics, digital metrics and brand integration just a few of the hot topics coming to 2014 AMA Symposium

Get into a “Lone Star State of Mind” and join us at the 2014 AMA Symposium for the Marketing of Higher Education, slated for November 10-13 in Austin, Texas. This year’s Symposium features 48 general...

Events
Marketing Investments Benchmarking Study

I’m thrilled to announce that SimpsonScarborough and the Chronicle of Higher Education have partnered to conduct an important study of higher ed marketing investments. In our work around the country,...

Announcements
The Ultimate (Higher Ed) Marketing Machine

Much of the work that we at SimpsonScarborough do for colleges and universities across the country leads to valuable marketing insight and strategies for our clients. A question we commonly tackle...

Thought leadership
Digital/Mobile In Your Marketing Mix

In our organizational assessment work, we see higher ed marketers increasingly focusing and aligning resources around measuring web, social media and digital strategy—and rightfully so, with the move...

Thought leadership
SS Snippets

New study shows it would take significant resources for a university to move up in the US News & World Report rankings, and that for most institutions, a move up or down of up to four spots is "just...

Thought leadership
Measure What Matters

Often times one of the biggest struggles higher ed marketers face is in bringing attention, consensus and decision-making around the goals and objectives their marketing efforts should support....

Thought leadership
Embracing the "B" Word

Despite strides made in higher education marketing, “branding” is still often considered a dirty word on many campuses. As this article on museums and branding shows, it’s a perception problem not...

Thought leadership
CASE Takes a Look at Big Marketers on Campus

Grab your current issue of CASE CURRENTS and read “Big Marketers on Campus,” which explores the rise of higher education marketing, including the increase in cabinet-level positions and influx of...

Thought leadership
Higher Ed Data Goes Mainstream

At SimpsonScarborough we’ve professed—and proudly too—that we’re big `ol data geeks. Data drives our insights around marketing and branding in higher education. That’s why we were really excited...

Thought leadership
New Program Development Should Start with Analysis of Recent Trends

In recent years, SimpsonScarborough has conducted numerous studies designed to measure the demand for potential new programs, and the strong performance of master’s degree programs in analytics at...

Thought leadership
CASE Resources for Higher Ed Marketers

The Council for Advancement and Support of Education (CASE) offers the following resources for Higher Ed Marketers:

Events, Thought leadership