Insights

Nice to knows and need to knows.

The hottest trends and latest insights from around the world of higher education.

THE Releases World Reputation Rankings 2014

The Times Higher Education last month released its 2014 Word Reputation Rankings, with Harvard in the top spot, as it has been every year since the rankings were first released in 2011. In fact, the...

Thought leadership
Quick Takes

What does a generic brand video look like? Like this one by Dissolve Footage—a must see for any higher ed marketer.

Thought leadership
CMO Impact Study Findings Are Now Out

Last September, we told you about Kimberly Whilter's CMO Impact Study, meant to measure the impact CMOs have on a firm’s performance, in part because previous studies have shown that while CMOs think...

Thought leadership
The Real Madness of March

It's supposed to be the best time of year for college athletics. The month we celebrate Cinderellas, buzzer beaters, fab freshmen, crown a national champion and, of course, rake in the billions of...

Thought leadership
What Higher Ed Can Learn From Matthew McConaughey

I'll admit it ... I've got a bit of a bro-crush going on with Matthew McConaughey. It started when I saw Mud earlier this year, followed by an amazing 10-minutes in Wolf of Wall Street. And it hit...

Thought leadership
2014 AMA Symposium Call for Proposals

Have innovative and effective higher ed marketing strategies to share with your peers? Then it’s time to work on your paper proposal for this year’s AMA Symposium for the Marketing of Higher...

Events
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Communicating the Value of a College Degree

It’s clear that the cost of attending college, debt and the ability to find a career on graduation have passed the tipping point. For parents, prospects and politicians, it’s top of mind.

Thought leadership
Cost and Financial Aid Increasingly Important in College Choice

The 2013 CIRP Freshman Survey, out this week, shows the increasing importance of cost and financial aid in students’ college choice. The survey, administered annually by UCLA’s Higher Education...

Thought leadership
Q&A with New SimpsonScarborough Vice President Jason Simon

SimpsonScarborough announced in January that Jason Simon will join our team this month as vice president and partner. Named AMA Higher Ed Marketer of the year in 2013, Jason is well-known in the...

Announcements, Thought leadership
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CASE SimpsonScarborough Scholars Selected for 2014

SimpsonScarborough is pleased to announce the selection of four CASE SimpsonScarborough Scholars for 2014. Launched in 2009 in honor of our late founding partner Christopher Simpson, the program...

Announcements
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John Lippincott to Retire from CASE in January 2015

John Lippincott has announced that he will retire from the Council for the Advancement and Support of Education (CASE) next January after 11 years as president. “John has been a transformative leader...

Announcements
Overwhelming Response to Our Announcement About Jason Simon

On Friday, SimpsonScarborough announced that Jason Simon will be joining the firm as a partner in February. The response we received from friends and colleagues around the country was quite...

Announcements
Marketing Research Industry Trends Report Publishing Soon

The new edition of GreenBook Industry Trends Report (GRIT) will be released January 27, and GreenBook has been offering some interesting “sneak peeks” at what’s coming. Recent blog posts identified...

Announcements