Despite being a member of the prestigious AAU (American Association of Universities), managing a national laboratory, and having some of the nation’s finest researchers and students, Stony Brook University is a relative unknown on the national higher education landscape. But not for long.
SimpsonScarborough recently completed a comprehensive market research study for the Stony Brook Foundation that included qualitative and quantitative studies of prospects, internal audiences, counselors, business leaders, and higher education peers, as well as an organizational assessment of the marketing communications unit. And, following that work, SimpsonScarborough was selected to develop the university’s brand strategy, creative expression, and integrated marketing plan, becoming the firm’s first creative client.
“The research findings uncovered in the first phases of our work with SimpsonScarborough demonstrated their understanding of the university, its strengths and challenges, and where we want to be in the future,” said Senior Vice President for Advancement Dexter Bailey. “The relationships and trust that were established ensures that the creative choices we make moving forward are based on a solid strategy and lead to meaningful results.”
The creative concept development work began in September and is designed to support recruitment, fundraising, and reputation.
