Who are we? What do we stand for? How can we communicate our differentiators in a clear and compelling way? These are the types of questions that often lead an institution to embark on an institution-wide branding effort. But what should such an effort look like? What steps are necessary? Who should lead it? Who should be involved? What outcomes can you expect?
Join us for a comprehensive, step-by-step guide to developing a brand strategy that will endure over time and form the foundation of your integrated marketing program. Webinar attendees will learn how to:
- Build a brand strategy
- Generate buy-in for the process
- Conduct baseline research
- Manage a decentralized environment
Key Steps to Building an Enduring Brand Strategy
Led by: Elizabeth Scarborough and Renee Daly
Date: Thursday, March 12 1:00-2:30pm ET
Registration fee: $295
